Strategy, doctor-led video, podcasts and monthly social media for private hospitals, specialist centres and healthcare brands, planned around MAB and MMC rules from day one.
StoryArc Media is a Petaling Jaya agency that runs full social media management for Malaysian hospitals. We manage social media for Subang Jaya Medical Centre, ParkCity Medical Centre, Ara Damansara Medical Centre and Bukit Tinggi Medical Centre, covering content ideation, video production, posting and community management, and we produce SJMC’s Let’s Talk About video podcast. We have also delivered projects for Beacon Hospital and KL Wellness City.
Healthcare is one of the few industries in Malaysia where most promotional social posts need regulator approval before they go live. Many agencies treat that as an obstacle. We plan for it: every calendar separates educational content, which can publish without Medicine Advertisements Board (MAB) approval, from promotional posts that need a KKLIU number, so your team is never waiting on a backlog of rejected artwork.
Because filming, editing and podcast production happen in-house, your doctors spend less time on set and every recording becomes a full content package: long-form episodes, short explainers, carousels and captions.
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Healthcare organisations we work with
One team for hospital social media strategy, production and day-to-day management.
Content pillars, platform mix and a monthly calendar that tags every post as educational or promotional, with MAB approval lead times built in.
Short explainers, myth-versus-fact series and condition guides filmed with your specialists, scripted to educate rather than solicit, in line with MMC guidance.
Multi-camera podcast production, like SJMC’s Let’s Talk About, with every episode cut into reels, shorts and quote cards.
Content planned around the health calendar, such as Breast Cancer Awareness Month, World Heart Day and World Diabetes Day, so your experts lead the conversation.
English, Bahasa Malaysia and Chinese captions and versions, with translations prepared for MAB’s certified-translation requirement on promotional posts.
Comment and message handling with escalation rules for medical questions and complaints, plus monthly reporting on reach, engagement and enquiries.
Malaysian healthcare advertising sits under the Medicine (Advertisement and Sale) Act 1956, administered by the Ministry of Health’s Medicine Advertisements Board, while doctors’ own conduct online is guided by the Malaysian Medical Council (MMC). Here is how that translates into a content calendar.
Read the full breakdown, with sources, in our guide to healthcare social media rules in Malaysia.
We align marketing, corporate communications and medical teams on goals, specialties to feature and approval workflows, then build a quarterly calendar.
Doctors’ time is limited, so we batch filming into short, well-prepared sessions at your hospital or our Petaling Jaya studio and leave with weeks of content.
Medical review and MAB approvals happen before scheduling. We publish, manage the community and report monthly on what is building awareness and enquiries.
Yes. StoryArc Media runs full social media management, from content ideation and video production to posting, for Subang Jaya Medical Centre, ParkCity Medical Centre, Ara Damansara Medical Centre and Bukit Tinggi Medical Centre. We also produce SJMC’s Let’s Talk About video podcast and have delivered projects for Beacon Hospital and KL Wellness City.
Promotional posts for services offered by private hospitals, clinics and medical laboratories need prior approval from the Medicine Advertisements Board (MAB), and the approved post carries a KKLIU serial number. Educational health content, seminar and public talk announcements, and accreditation or award announcements are exempt under MAB’s own guidance, provided they do not solicit patients.
Yes, in educational content. Under MAB guidance a doctor’s name, accredited specialty and place of practice may appear in educational content, but the content must not solicit patients or show a doctor performing a procedure on a patient. MAB does not allow real doctors or patients receiving treatment in advertisements; actors or models may portray them with MAB’s required illustrative-purposes statement.
We plan the content calendar around approval lead times, flag which posts are educational and which are promotional, and prepare the final artwork, scripts and translations your team needs for each application. The application itself is made by the licensed healthcare facility.
Most Malaysian hospitals need Facebook and Instagram for community reach, YouTube for long-form doctor education and podcasts, TikTok for short explainers, LinkedIn for recruitment and corporate news, and Xiaohongshu where they serve Chinese-speaking or medical tourism audiences.
Yes. Our in-house team in Petaling Jaya handles scripting, multi-camera filming, studio and on-site recording, editing and short-form cut-downs, so strategy and production sit with one team.
Tell us about your hospital, specialties and current channels. We’ll propose a calendar that works within the rules.
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